This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

This is a tip that is so often overlooked. Firstly make sure your headings contain your relevant keywords, and then secondly ensure that your headings are set within H1 tags.

A H1 tag is a message to the search engines to say, “Hey this is the heading of my webpage, the words in this heading are very relevant to the webpage content”. If you don’t use a H1 tag the heading is lost, it has no extra punch and relevancy.

Search engines love H1 tags, and the other ‘H’ tags that you can use for your subheadings and so on. Each time you use one of these tags you are flagging up the keywords held within your headings, for the search engines to see, and they will take note of them and give you a tiny boost in the search results!

The higher you appear in the search results the more hits you will get to your website, which in turn will mean more craft sales.

Happy crafting, happy marketing!