This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Within your website copy make use of bold and italics. This does two things; firstly it simply varies the look of your website copy and makes it more interesting to look at.

Secondly and more importantly what you want to do is bold and italic your important keywords within your website copy. Search engines can read this, they know which words are bold and italic and they add more value to them.

So, if you a few well placed keywords in bold and italic on your web pages you are helping to give the search engines an extra nudge that your web pages are relevant to your craft niche.

Again as with some of the other tips we have listed in this series, all these little things are cumulative and add to power of your website I the eyes of the search engines.

The more search engines love you the better your search rankings will be and the more traffic you will get. More traffic = more craft sales!

Happy crafting, happy marketing!