This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Every time you post a new image on your website be sure to add an ‘Alt’ tag to it. Without it your image means nothing to the internet, it is just a blank space on your web page. The ‘Alt’ tag is a little description of what the image is. Just a simple couple of words like ‘handmade fabric brooch image’ will do the trick.

This little phrase will show search engines such as Google that the image is relevant and useful to the reader. They will give you love for this, in that they will take the ‘Alt’ tag as good useful content and boost your standing in the search results.

Also ‘Alt’ tags give you a better chance of you image ranking in the photo search results of search engines.

If you consider that a website with 100 pages might have as many as 200-300 images within it, then adding a relevant ‘Alt’ tag to each image is pretty powerful. You are effectively telling the search engines 300 times that your website is relevant and useful to your craft niche.

It’s simple and quick to do and can only help with your search ranking and hence get you more traffic and therefore more craft sales!!

Happy crafting, happy marketing!