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Now when you arrive at your craft show, keen to start selling crafts there are some things that you can be forgiven for forgetting. You can easily forget cellotape, scissors, or your lunch box and flask. It’s annoying when this happens but not a catastrophe.

But, it is a bit of a disaster if you forget your craft marketing materials, these little items are very important. So I recommend you have a separate little box for these that you pack up at home, call it your ‘marketing box’. Then when you are ticking things off your packing list be sure to pack and tick off your ‘marketing box’!

So what are these craft marketing and promotion materials anyway, and why is so important that they are packed and used?

What are craft marketing materials?
Well in it’s simplest form it might be a pack or two of business cards with your contact details, email and website. That’s great! Or you might have a flyer printed up with some images of your crafts and a little story about what you make, how you make your crafts, how you got into crafting and your background etc. You might even have a price list with images of your stock crafts. For more advanced crafters you might have a little brochure or booklet showing off your wares. What you have is down to your budget and your experience. At the very least have business cards with your contact details and your website address if you have one. If you can give a few little details about your crafts too all the better.

Remember, half the purpose of attending craft shows is to get customers interested in your crafts. Sure you want to sell crafts on the day, but you also want to generate interest in your crafts and start seducing potential customers for the future. It is often said in marketing circles that you need to promote yourself at least 7 times to a potential customer before they make a purchase.

So, you want to promote yourself and your crafts as much as possible in as many different ways as possible. That is why craft marketing materials are so, so important. They provide vital promotion for you even when you are not present. They invite potential customers to think about you and act long after the craft fair has ended.

By far the best promotional tool is a website. I would strongly recommend that you put energy and effort into getting a website, then use your website address everywhere within your promotional materials, on your business cards, brochures, flyers, price labels, and so on. The more people see your web address the better.

So, if you try to think about the process of selling crafts as not just what you can sell on the day of a craft fair or craft show, but also what seeds you can plant for future crafts sales with the use of informative and compelling craft marketing materials.

And of course, as this series of articles is all about things you can do before a craft show, it goes without saying that the important thing to do is prepare your marketing materials before hand. You can write and prepare them yourself on a home PC and print them of on some nice card or paper. This is especially ok for a flyer or simple leaflet.brochures1

In fact I suggest that you do it this way for this simple reason. You need to keep adding to it and improving it as you go along. Your sales patter and marketing skills will improve quickly so you don’t want to be stuck with 5000 flyers that you now think are out of date and unsuitable. So if you write and print as you need them you can constantly update them and improve them as you learn and get better.

However, I do recommend that you have some cards printed up professionally. You will need a lot of them and it is very time consuming printing your own, plus they always smack of cheapness and lack professionalism. Get some nice cards designed and printed by a recommended supplier. The best plan is to pop onto your favourite craft forum and ask other crafters who they use.

If you start to market yourself and your crafts at each and every craft show you attend you will soon start to see results and selling crafts long after that craft show has ended.

Next time I will talk about the importance of packaging and how you should pack the craft items that you sell at craft fairs and shows.

This is part five of CRAFT SHOW SUCCESS  – PLANNING YOUR CRAFT FAIR “14 simple tasks for craft show success…that you can do at home before the show”


  1. By Meredith Crosby on Mar 23, 2009 | Reply

    Great idea, I had thought of business cards but not brochures. I am thinking of participating in my first craft show in November, so I have plenty of time, I currently on sell online. Thanks for the great post!

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