Sep
16th

Keyword Optimisation = Traffic = Selling Crafts

Files under selling your crafts | Posted by admin

Like you I’m sure,  I look at lots of craft websites and subscribe to lots of great craft blogs. There is no doubt that crafters are dedicated to their crafting and work very hard to sell crafts online. Whilst working hard is a key part of being successful selling crafts online, working smart will increase your success.

One way to maximize the success of your web pages and blogs is to utilize keywords within your content. If you are a regular blogger or add new craft items and articles to your website regularly, dedicate a little time to keyword optimisation and you will improve your website rankings, increase your website traffic and ultimately sell your crafts to more people!

So, here are three simple but very effective tips that will increase the traffic to your arts and crafts website by utilizing keywords.

Write great content. Before you embark upon any website or blog venture be sure to start from the point of providing great content. Whether you are building a blog or a full-blown e-commerce site you need to provide useful and informative content as well as craft products. Without it you will not get regular and sustainable traffic to your site.

So be sure to create a website that has content that is useful to your readers. For example if you sell hand crafted products make sure your website text is descriptive. Tell a story about your crafts, engage the reader, make them want to read about your crafts. Use each section of your website to add value and inform your readers and they will become customers.

Choose your keywords. Before you write for your blog, or create content for your website, be sure to research your keywords. Use Google’s keyword tool to find keywords that relate to your craft area. These keywords are the ones that you want to use to attract the right readers to your website. Choose primary and secondary keywords.

So for example a primary keyword for an article like this might be “selling crafts”. Notice that I have used it in my title. Secondary keywords are often what are termed ‘long-tail’ phrases. They are short phrases that relate to your craft area. So for example, a good one for this article might be “how to sell crafts”. Spend sometime using the Google Keyword tool to choose primary and secondary keywords that you wish to use in your site.

Use your keywords. It goes without saying that once you have selected your keywords you should use them in your website or blog text. Be sure to use your primary keyword within your title and within the first 20-30 words. Then use the primary and secondary keywords evenly throughout the rest of the webpage text.

Don’t go overboard; if your content is loaded with unnecessary keywords Google will punish you. Using keywords throughout your text in an even way will keep your webpage interesting for the reader and provide the best chance of search engines finding your webpage and listing it their search results.

These three methods will take your website or blog to a level above most online crafters and bloggers who just don’t consider keywords when creating content. The result will be better search engine rankings and more traffic to your website which in turn will lead to more craft sales. Give it a try.

Steve


3 Responses to “Keyword Optimisation = Traffic = Selling Crafts”

  1. By James on Sep 18, 2008 | Reply

    Hi, I found your blog on this new directory of WordPress Blogs at blackhatbootcamp.com/listofwordpressblogs. I dont know how your blog came up, must have been a typo, i duno. Anyways, I just clicked it and here I am. Your blog looks good. Have a nice day. James.

  2. By Steve on Oct 2, 2008 | Reply

    Glad you found me and glad you like the blog. Steve

  3. By Meredith Crosby on Mar 24, 2009 | Reply

    Tips are right on! I work hard on my e-commerce site, now to learn how to turn clicks to cash. I am gonna keep reading older posts see if the answer is in here somewhere…….Thanks again Steve!

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