This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

This is a tip that is so often overlooked. Firstly make sure your headings contain your relevant keywords, and then secondly ensure that your headings are set within H1 tags.

A H1 tag is a message to the search engines to say, “Hey this is the heading of my webpage, the words in this heading are very relevant to the webpage content”. If you don’t use a H1 tag the heading is lost, it has no extra punch and relevancy.

Search engines love H1 tags, and the other ‘H’ tags that you can use for your subheadings and so on. Each time you use one of these tags you are flagging up the keywords held within your headings, for the search engines to see, and they will take note of them and give you a tiny boost in the search results!

The higher you appear in the search results the more hits you will get to your website, which in turn will mean more craft sales.

Happy crafting, happy marketing!

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This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Within your website copy make use of bold and italics. This does two things; firstly it simply varies the look of your website copy and makes it more interesting to look at.

Secondly and more importantly what you want to do is bold and italic your important keywords within your website copy. Search engines can read this, they know which words are bold and italic and they add more value to them.

So, if you a few well placed keywords in bold and italic on your web pages you are helping to give the search engines an extra nudge that your web pages are relevant to your craft niche.

Again as with some of the other tips we have listed in this series, all these little things are cumulative and add to power of your website I the eyes of the search engines.

The more search engines love you the better your search rankings will be and the more traffic you will get. More traffic = more craft sales!

Happy crafting, happy marketing!

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This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Every time you post a new image on your website be sure to add an ‘Alt’ tag to it. Without it your image means nothing to the internet, it is just a blank space on your web page. The ‘Alt’ tag is a little description of what the image is. Just a simple couple of words like ‘handmade fabric brooch image’ will do the trick.

This little phrase will show search engines such as Google that the image is relevant and useful to the reader. They will give you love for this, in that they will take the ‘Alt’ tag as good useful content and boost your standing in the search results.

Also ‘Alt’ tags give you a better chance of you image ranking in the photo search results of search engines.

If you consider that a website with 100 pages might have as many as 200-300 images within it, then adding a relevant ‘Alt’ tag to each image is pretty powerful. You are effectively telling the search engines 300 times that your website is relevant and useful to your craft niche.

It’s simple and quick to do and can only help with your search ranking and hence get you more traffic and therefore more craft sales!!

Happy crafting, happy marketing!

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This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

This is a simple and effective thing to do. Create a webpage on your site that is a simple table of content or ‘sitemap’. It is a simple list of links to every webpage on your site.

This is a useful page for your visitors to quickly find relevant webpages but also it makes it much easier for search engines such as Google to ‘index’ or find all of the pages within your website.

The more pages they find and log the better chance you have of appearing in the search results when a user types in a search phrase.

There are lots of free utilities that can create web site maps for you, and also your web hosing provider will likely have a utility that makes a Google site map for you that simply sits on your hosting server, then when Google arrives it can follow all the links directly from that. Have a look at your hosting providers’ admin section for help with this.

Happy crafting, happy marketing!

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This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Create lots of new pages within your website regularly. John Reese, a multi-millionaire internet marketing guru, recently made a video all about this.

He put it this way. If you think of the internet as a big cake, the more webpages your site has the larger piece of the ‘internet cake’ you own. Now this has two outcomes.

Firstly when the Search engines such as Google indexing the internet they will see you site as more important then a much smaller site simply because yours is bigger.

Secondly, the more pages of content you have out there the more chances there are that readers will find them! Simple. Now the proviso here is that all web pages you have included are full of relevant and useful information related to you craft niche.

If not you will be seen as spam and Google will ignore you, forever! So go on, get typing and adding new webpages to your site, if your site is a blog, get posting!!

Happy crafting, happy marketing!

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