Jul
26th

Selling crafts traffic tips 10: Ensure your headings are in H1 tags

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

This is a tip that is so often overlooked. Firstly make sure your headings contain your relevant keywords, and then secondly ensure that your headings are set within H1 tags.

A H1 tag is a message to the search engines to say, “Hey this is the heading of my webpage, the words in this heading are very relevant to the webpage content”. If you don’t use a H1 tag the heading is lost, it has no extra punch and relevancy.

Search engines love H1 tags, and the other ‘H’ tags that you can use for your subheadings and so on. Each time you use one of these tags you are flagging up the keywords held within your headings, for the search engines to see, and they will take note of them and give you a tiny boost in the search results!

The higher you appear in the search results the more hits you will get to your website, which in turn will mean more craft sales.

Happy crafting, happy marketing!

Jul
20th

Selling crafts traffic tips 9: Make use of ‘bold’ and ‘italic’ on your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Within your website copy make use of bold and italics. This does two things; firstly it simply varies the look of your website copy and makes it more interesting to look at.

Secondly and more importantly what you want to do is bold and italic your important keywords within your website copy. Search engines can read this, they know which words are bold and italic and they add more value to them.

So, if you a few well placed keywords in bold and italic on your web pages you are helping to give the search engines an extra nudge that your web pages are relevant to your craft niche.

Again as with some of the other tips we have listed in this series, all these little things are cumulative and add to power of your website I the eyes of the search engines.

The more search engines love you the better your search rankings will be and the more traffic you will get. More traffic = more craft sales!

Happy crafting, happy marketing!

Jul
13th

Selling crafts traffic tips 8: Use “Alt” tags on your crafts website images

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Every time you post a new image on your website be sure to add an ‘Alt’ tag to it. Without it your image means nothing to the internet, it is just a blank space on your web page. The ‘Alt’ tag is a little description of what the image is. Just a simple couple of words like ‘handmade fabric brooch image’ will do the trick.

This little phrase will show search engines such as Google that the image is relevant and useful to the reader. They will give you love for this, in that they will take the ‘Alt’ tag as good useful content and boost your standing in the search results.

Also ‘Alt’ tags give you a better chance of you image ranking in the photo search results of search engines.

If you consider that a website with 100 pages might have as many as 200-300 images within it, then adding a relevant ‘Alt’ tag to each image is pretty powerful. You are effectively telling the search engines 300 times that your website is relevant and useful to your craft niche.

It’s simple and quick to do and can only help with your search ranking and hence get you more traffic and therefore more craft sales!!

Happy crafting, happy marketing!

Jul
6th

Selling crafts traffic tips 7: Include a site map on your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

This is a simple and effective thing to do. Create a webpage on your site that is a simple table of content or ‘sitemap’. It is a simple list of links to every webpage on your site.

This is a useful page for your visitors to quickly find relevant webpages but also it makes it much easier for search engines such as Google to ‘index’ or find all of the pages within your website.

The more pages they find and log the better chance you have of appearing in the search results when a user types in a search phrase.

There are lots of free utilities that can create web site maps for you, and also your web hosing provider will likely have a utility that makes a Google site map for you that simply sits on your hosting server, then when Google arrives it can follow all the links directly from that. Have a look at your hosting providers’ admin section for help with this.

Happy crafting, happy marketing!

Jul
1st

Selling crafts traffic tips 6: Add more pages to your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Create lots of new pages within your website regularly. John Reese, a multi-millionaire internet marketing guru, recently made a video all about this.

He put it this way. If you think of the internet as a big cake, the more webpages your site has the larger piece of the ‘internet cake’ you own. Now this has two outcomes.

Firstly when the Search engines such as Google indexing the internet they will see you site as more important then a much smaller site simply because yours is bigger.

Secondly, the more pages of content you have out there the more chances there are that readers will find them! Simple. Now the proviso here is that all web pages you have included are full of relevant and useful information related to you craft niche.

If not you will be seen as spam and Google will ignore you, forever! So go on, get typing and adding new webpages to your site, if your site is a blog, get posting!!

Happy crafting, happy marketing!

Jun
26th

Selling crafts traffic tips 5: Include lots of links in your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Don’t be afraid of links. Put lots of them into your website. Link to lots of different pages within your own website and link to other websites. Links help with traffic in lots of ways.

Firstly, they provide easy navigation for your users, the easier it is for a user to get around your site the more likely they are to stick around and have a look at your crafts for sale!!

Secondly, search engines love links; links help them index your site, which means they make a record of more of your website pages. This is all good for increasing your standing with the search engines and getting better ranking in search results.

It will enable the search engines to see more of your web pages and to see that your site is full of great relevant content, which they love!

So, even if you don’t have many links coming into your site yet from other sites, just put lots of links within your own site to your won pages and put lots of links to external sites that you think are useful and interesting to your readers.

Happy crafting, happy marketing!

Jun
20th

Selling crafts traffic tips 4: Keep adding new content to your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales.  Guaranteed!

The number on best thing you can do to get search engine love is to keep adding informative and relevant copy to your website. The more you add the better. Search engines love websites that are regularly updated.

How do we know this, think blogs!!! Blogs get found by the search engines quicker than any other type of website, why, because they get updated so often.

Google and their friends are actively seeking them out!! Get your website updated regularly and Google and co. will be looking for you too! What does that mean? More traffic = more craft sales!

Happy crafting, happy marketing!

Jun
20th

Selling crafts? If you join one craft forum….join this one…

Hi everyone,

So, you’ve got your crafts website up and running but you have no traffic. You are feeling lonely and want to tell the world about your new website and get some feedback. Well, the best thing you can do is join a craft forum. I totally and completely recommend that you join this forum, now:

http://www.craftsforum.co.uk/

I’m not on a referral commission or anything like that. I just believe that joining a good craft forum and becoming an active member of it is one of the best things you can do.

Joining a forum has two massive benefits.

1. It will help you network and learn from others, about crafting, and more importantly about selling your crafts. There is no better way of speeding up your learning and increasing your skills, as a crafter and marketer, than by asking someone who has already been there and done it.

2. Become an active member and post answers and help others learn and improve. This is a great thing to do in itself, but also by doing this you will be seen as an authority and expert in your niche. This will get you traffic to your crafts website and will get you sales.

You see, forums are a fantastic way of getting traffic and sales. Don’t forget each time you post you should leave your signature in each post, this links to your website. Other forum members will then visit your site. Also, Google and co. love forums as they provide quality links to your site, so they will rank you higher in search results.

So, I highly recommend joining a craft forum and I recommend the UK “craftsforum”, it has loads and loads of active members and they are so helpful and friendly. I go on it everyday and always learn a great deal.

Now, if you want to learn more about using forums to get loads of targeted traffic to your craft website I highly recommend you get this:

http://www.howtosellcrafts.com/forumtrafficsecrets.htm

Forum traffic secrets is a fantastic resource with a wealth of advice and is full of techniques that will bring tons of traffic to your website each time you use your favourite forum.

http://www.howtosellcrafts.com/forumtrafficsecrets.htm

Now, yes I do have the resell rights rights to this report so I do get a few pennies each time I sell it but I wouldn’t recommend it if I didn’t think it was a great resource for you. I find it very useful myself and refer to it all the time. Plus to help, I am selling it for a very special price just for you, a fraction of the original price. Here’s that link again.

http://www.howtosellcrafts.com/forumtrafficsecrets.htm

If I can help in any way please do email me, anytime.

To your online success.

Steve :-)

Jun
13th

Selling crafts traffic tips 3: Include meta tags in your website code

brochures2This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

There is a lot of debate about the continued use of meta tags within website code. Many think it is no longer used by Google etc.. to get information about your site.

The way I look at it is this; it only takes a few minutes to add the tags for each webpage you make, so you might as well include it. Better safe than sorry. Neither Google nor any other major search engine has outright come out and said don’t bother with them. So get them in there.

To find out what they meta-tags are right click ‘view source’ on most websites and you will see them at the top of the code. You don’t need to understand it all, just cut and paste the meta-tag code within the ‘head’ tags and change the details to be relevant to your webpage.

And remember the easier it is for search engines to find your crafts website and think that it is relevant the better, as you are more likely to appear higher in the search results and hence get more clicks and craft sales!!

Happy crafting, happy marketing!

Jun
6th

Selling crafts traffic tips 2: Include keywords throughout your website copy

brochures2This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

One of the most important things you can do to help increase your crafts website traffic is to include your relevant keywords and phrases within your website copy. Now lots of people know this and happily pop in their main keyword into the middle of their website copy.

That’s fine but it is much more effective to include two your keywords throughout your copy. So, it is crucial that you include your keywords in your main title, in any sub-headings, in the first paragraph and in the last paragraph. Plus you can include it a couple of more times too if the copy has room.

Also include your keywords in any links that you can, as the anchor text. Do this for any links that go to external sites but also for any internal links within your website.

Lastly if you can make the URL’s of your web pages to include the keywords that is even better!!

Google and Yahoo will love you if you have all these keywords within your site, of course within relevant copy that has informative value for your readers. When a potential customer types in any of your keywords you have a much better chance of ranking well in the search results and hence getting more visitors to your website.

Happy Crafting, happy marketing!