Jul
1st

Selling crafts traffic tips 6: Add more pages to your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Create lots of new pages within your website regularly. John Reese, a multi-millionaire internet marketing guru, recently made a video all about this.

He put it this way. If you think of the internet as a big cake, the more webpages your site has the larger piece of the ‘internet cake’ you own. Now this has two outcomes.

Firstly when the Search engines such as Google indexing the internet they will see you site as more important then a much smaller site simply because yours is bigger.

Secondly, the more pages of content you have out there the more chances there are that readers will find them! Simple. Now the proviso here is that all web pages you have included are full of relevant and useful information related to you craft niche.

If not you will be seen as spam and Google will ignore you, forever! So go on, get typing and adding new webpages to your site, if your site is a blog, get posting!!

Happy crafting, happy marketing!

Jun
26th

Selling crafts traffic tips 5: Include lots of links in your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

Don’t be afraid of links. Put lots of them into your website. Link to lots of different pages within your own website and link to other websites. Links help with traffic in lots of ways.

Firstly, they provide easy navigation for your users, the easier it is for a user to get around your site the more likely they are to stick around and have a look at your crafts for sale!!

Secondly, search engines love links; links help them index your site, which means they make a record of more of your website pages. This is all good for increasing your standing with the search engines and getting better ranking in search results.

It will enable the search engines to see more of your web pages and to see that your site is full of great relevant content, which they love!

So, even if you don’t have many links coming into your site yet from other sites, just put lots of links within your own site to your won pages and put lots of links to external sites that you think are useful and interesting to your readers.

Happy crafting, happy marketing!

Jun
20th

Selling crafts traffic tips 4: Keep adding new content to your crafts website

craft trafficThis is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales.  Guaranteed!

The number on best thing you can do to get search engine love is to keep adding informative and relevant copy to your website. The more you add the better. Search engines love websites that are regularly updated.

How do we know this, think blogs!!! Blogs get found by the search engines quicker than any other type of website, why, because they get updated so often.

Google and their friends are actively seeking them out!! Get your website updated regularly and Google and co. will be looking for you too! What does that mean? More traffic = more craft sales!

Happy crafting, happy marketing!

Jun
20th

Selling crafts? If you join one craft forum….join this one…

Hi everyone,

So, you’ve got your crafts website up and running but you have no traffic. You are feeling lonely and want to tell the world about your new website and get some feedback. Well, the best thing you can do is join a craft forum. I totally and completely recommend that you join this forum, now:

http://www.craftsforum.co.uk/

I’m not on a referral commission or anything like that. I just believe that joining a good craft forum and becoming an active member of it is one of the best things you can do.

Joining a forum has two massive benefits.

1. It will help you network and learn from others, about crafting, and more importantly about selling your crafts. There is no better way of speeding up your learning and increasing your skills, as a crafter and marketer, than by asking someone who has already been there and done it.

2. Become an active member and post answers and help others learn and improve. This is a great thing to do in itself, but also by doing this you will be seen as an authority and expert in your niche. This will get you traffic to your crafts website and will get you sales.

You see, forums are a fantastic way of getting traffic and sales. Don’t forget each time you post you should leave your signature in each post, this links to your website. Other forum members will then visit your site. Also, Google and co. love forums as they provide quality links to your site, so they will rank you higher in search results.

So, I highly recommend joining a craft forum and I recommend the UK “craftsforum”, it has loads and loads of active members and they are so helpful and friendly. I go on it everyday and always learn a great deal.

Now, if you want to learn more about using forums to get loads of targeted traffic to your craft website I highly recommend you get this:

http://www.howtosellcrafts.com/forumtrafficsecrets.htm

Forum traffic secrets is a fantastic resource with a wealth of advice and is full of techniques that will bring tons of traffic to your website each time you use your favourite forum.

http://www.howtosellcrafts.com/forumtrafficsecrets.htm

Now, yes I do have the resell rights rights to this report so I do get a few pennies each time I sell it but I wouldn’t recommend it if I didn’t think it was a great resource for you. I find it very useful myself and refer to it all the time. Plus to help, I am selling it for a very special price just for you, a fraction of the original price. Here’s that link again.

http://www.howtosellcrafts.com/forumtrafficsecrets.htm

If I can help in any way please do email me, anytime.

To your online success.

Steve :-)

Jun
13th

Selling crafts traffic tips 3: Include meta tags in your website code

brochures2This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

There is a lot of debate about the continued use of meta tags within website code. Many think it is no longer used by Google etc.. to get information about your site.

The way I look at it is this; it only takes a few minutes to add the tags for each webpage you make, so you might as well include it. Better safe than sorry. Neither Google nor any other major search engine has outright come out and said don’t bother with them. So get them in there.

To find out what they meta-tags are right click ‘view source’ on most websites and you will see them at the top of the code. You don’t need to understand it all, just cut and paste the meta-tag code within the ‘head’ tags and change the details to be relevant to your webpage.

And remember the easier it is for search engines to find your crafts website and think that it is relevant the better, as you are more likely to appear higher in the search results and hence get more clicks and craft sales!!

Happy crafting, happy marketing!

Jun
6th

Selling crafts traffic tips 2: Include keywords throughout your website copy

brochures2This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales. Guaranteed!

One of the most important things you can do to help increase your crafts website traffic is to include your relevant keywords and phrases within your website copy. Now lots of people know this and happily pop in their main keyword into the middle of their website copy.

That’s fine but it is much more effective to include two your keywords throughout your copy. So, it is crucial that you include your keywords in your main title, in any sub-headings, in the first paragraph and in the last paragraph. Plus you can include it a couple of more times too if the copy has room.

Also include your keywords in any links that you can, as the anchor text. Do this for any links that go to external sites but also for any internal links within your website.

Lastly if you can make the URL’s of your web pages to include the keywords that is even better!!

Google and Yahoo will love you if you have all these keywords within your site, of course within relevant copy that has informative value for your readers. When a potential customer types in any of your keywords you have a much better chance of ranking well in the search results and hence getting more visitors to your website.

Happy Crafting, happy marketing!

Jun
1st

Selling crafts traffic tips 1: Choose relevant keywords and phrases

brochures2This is part of our traffic mini-tips series for selling crafts. Increasing traffic to your crafts website is the number one activity you should work on. Increase your website traffic and you will increase your online craft sales.  Guaranteed!

Always choose relevant keywords and phrases to use within your website copy. For example if you are writing copy about a handmade fabric brooch, be sure to include keywords such as ‘handmade’ ‘fabric brooch’, of course, but also think of lots of other words that potential customers might type into the search engines.

Think of long tail phrases as well as single words, so for example ‘unique handmade fabric brooch’, ‘fabric brooch in flower shape’. Whatever words are relevant for the particular webpage you are writing, include them throughout the copy, several times.

The more relevant your keywords are the more likely it is that potential customers will find your website by typing in these keywords in search engines. Google and Yahoo etc.. will rank your website higher in search results if they think your website is the most relevant to a search query.

Happy crafting, happy marketing!!

Mar
24th

Selling Crafts On eBay – 5 Steps to Successful Craft Auctions

ebaysteps

Do you dream of selling crafts on eBay? Here’s how to take the plunge and post your first auction.

It couldn’t be simpler! Lots of crafters tell me they’d like to sell their crafts on eBay but they are not computer whizzes and are a bit unsure of the process. So, here just for you, is a step by step introduction to selling your crafts on eBay for the first time.

Step 1: Create an eBay seller’s account.

If you’ve used eBay before to bid for or buy items, then you already have an account – you must simply log in and click ‘Sell’ in the toolbar (at the top of the page).

Next click ‘Create a seller’s account’ and you’re ready to start selling some crafts. Simple! If you don’t already have an eBay account then you’ll need to open one first using the ‘register’ link underneath the toolbar. Then click ‘Sell’ followed by ‘Create a seller’s account’. Next, follow the on-screen instructions. It’s a fairly quick process but remember that you will need to give, for security, card details and bank information.

Step 2: Choosing which crafts to sell?

For your first auction with eBay, it doesn’t really matter what you sell but we recommend selling smaller craft items (both in value and size, if possible). Some customers may be put off bidding for an expensive item if you have a low feedback. It’s much better to build your feedback rating up with lots for smaller auctions than trying to jump right into the bigger items.

Step 3: Creating your first eBay auction.

The next step is to submit your item. To do this click ‘Sell’.

First, you need to choose a category – the easiest way is to simply type out the item’s description and let eBay recommend the most popular one. Then you’ll need to write the title and description. The important t

hing to bear in mind when writing the title is including some key words. These are words that you think may be included in any searches by potential customers – but remember, they must be relevant to the item that you are selling! “No reserve” is a good example as some people only bid on items without a reserve price.

As much clear information about the item, as you can include, should be put in the description box.

Now enter the starting price. It’s always recommended that you use $0.01 as the best starting price; as it will attract more interest and items, more often than not, always sell for much more than the starting bid. Ideally, you need to attract at least two serious bidders. The duration of the auction is the next thing you need to include – the options are 3, 5, 7 or 10 days. Which option to go for depends on personal preference.

Longer sales will usually get more bids, as they are ‘in the shop window’ for longer. However, the turnaround from posting the auction to completing the sale is obviously longer, too. Short auction times are ideal for quick sales and it’s worth bearing in mind that some customers often filter searches to show only auctions that are near to closing.

The next step is to add any pictures to the auction. Items with pictures always sell for more, and good pictures of your items are essential for selling crafts, especially. The last step concerns the payment methods and postal arrangements. Simply tick the payment methods you will accept (Pay Pal is the most common, safest and popular method and we recommend that), and where you are willing to post to (for now just trade within your own country). Now review your item and once you’re happy with everything, click ‘Submit’!

Step 4: Wait for your craft item to sell.

This is the easy bit, and the fun part! Do nothing, buyers will find your item and some of them will bid on it. You may be emailed with questions about the item or the postage or delivery. You should always answer these questions as swiftly and clearly as possible and remember, if you come across as polite and efficient, it could make the difference between the customer bidding or not.

If there is no interest, don’t panic! If an item doesn’t sell then you can re-list it for free.

Step 5: Collect your payment and post the item.

Once the auction has ended, eBay will send your buyer an invoice for payment of the item. Do not send the item until the buyer has paid AND you have the money confirmed in your Pay Pal account.

EBay will then send you a confirmation email including the buyer’s address. All you do is post the item to this address! Please note, it’s always worth taking the time to package the item carefully.

I hope you enjoyed selling your first item. Easy as pie! Here’s to many more successful eBay craft sales!

Mar
10th

TIP 5. MARKETING YOURSELF AT CRAFT FAIRS = MORE MONEY!

brochures2
Now when you arrive at your craft show, keen to start selling crafts there are some things that you can be forgiven for forgetting. You can easily forget cellotape, scissors, or your lunch box and flask. It’s annoying when this happens but not a catastrophe.

But, it is a bit of a disaster if you forget your craft marketing materials, these little items are very important. So I recommend you have a separate little box for these that you pack up at home, call it your ‘marketing box’. Then when you are ticking things off your packing list be sure to pack and tick off your ‘marketing box’!

So what are these craft marketing and promotion materials anyway, and why is so important that they are packed and used?

What are craft marketing materials?
Well in it’s simplest form it might be a pack or two of business cards with your contact details, email and website. That’s great! Or you might have a flyer printed up with some images of your crafts and a little story about what you make, how you make your crafts, how you got into crafting and your background etc. You might even have a price list with images of your stock crafts. For more advanced crafters you might have a little brochure or booklet showing off your wares. What you have is down to your budget and your experience. At the very least have business cards with your contact details and your website address if you have one. If you can give a few little details about your crafts too all the better.

Remember, half the purpose of attending craft shows is to get customers interested in your crafts. Sure you want to sell crafts on the day, but you also want to generate interest in your crafts and start seducing potential customers for the future. It is often said in marketing circles that you need to promote yourself at least 7 times to a potential customer before they make a purchase.

So, you want to promote yourself and your crafts as much as possible in as many different ways as possible. That is why craft marketing materials are so, so important. They provide vital promotion for you even when you are not present. They invite potential customers to think about you and act long after the craft fair has ended.

By far the best promotional tool is a website. I would strongly recommend that you put energy and effort into getting a website, then use your website address everywhere within your promotional materials, on your business cards, brochures, flyers, price labels, and so on. The more people see your web address the better.

So, if you try to think about the process of selling crafts as not just what you can sell on the day of a craft fair or craft show, but also what seeds you can plant for future crafts sales with the use of informative and compelling craft marketing materials.

And of course, as this series of articles is all about things you can do before a craft show, it goes without saying that the important thing to do is prepare your marketing materials before hand. You can write and prepare them yourself on a home PC and print them of on some nice card or paper. This is especially ok for a flyer or simple leaflet.brochures1

In fact I suggest that you do it this way for this simple reason. You need to keep adding to it and improving it as you go along. Your sales patter and marketing skills will improve quickly so you don’t want to be stuck with 5000 flyers that you now think are out of date and unsuitable. So if you write and print as you need them you can constantly update them and improve them as you learn and get better.

However, I do recommend that you have some cards printed up professionally. You will need a lot of them and it is very time consuming printing your own, plus they always smack of cheapness and lack professionalism. Get some nice cards designed and printed by a recommended supplier. The best plan is to pop onto your favourite craft forum and ask other crafters who they use.

If you start to market yourself and your crafts at each and every craft show you attend you will soon start to see results and selling crafts long after that craft show has ended.

Next time I will talk about the importance of packaging and how you should pack the craft items that you sell at craft fairs and shows.

This is part five of CRAFT SHOW SUCCESS  – PLANNING YOUR CRAFT FAIR “14 simple tasks for craft show success…that you can do at home before the show”

Mar
1st

Selling Crafts on eBay – How to Gain Instant Trust as a New Seller

I want to talk a little bit about trust and the psychology of selling crafts on eBay. One of the key pillars of eBay is trust. As much as there are rules and regulations and all sorts of checks and boundaries within the massive corporate machine that eBay now is, it is still based upon trust. A seller advertises an item a buyer agrees to buy it for a price, the buyer sends money and the seller promises to send out the item.

In this process the buyer is sending money for an item they haven’t seen, or touched or even know actually exists apart from a photo that is supposed to be the actual item.

Even with Paypal assurances and cover, the buyer is still ‘trusting’ the seller to send the item.

And here is where lots of new eBay craft sellers make things harder for themselves. When you set up your new eBay account and you are eager to start selling crafts, just take a moment to think about how your account looks to your potential buyers.

You see eBay has a system called ‘feedback’ and this allows buyers and sellers to provide feedback for each other after a purchase has been made. Other eBay users can then view the feedback and see if a seller or buyer is to be trusted.

So you register your new seller account and a potential customer comes along, views your crafts and wants to make a purchase. Before they buy your craft item they go to check out your feedback, and viola you have a zero rating – you don’t have any feedback at all, not as a seller or buyer. So you are not really seen as a ‘trusted’ seller yet.

Here what you should do. After you ahve registered your eBay seller account, have a good search around and buy up to 10 items from other eBay sellers. Choose sellers that are selling crafts, buy cheap $1.00 items that you might need for your own craft projects.

After your craft supplies arrive, leave feedback for the seller (hopefully positive) and it is very likely the seller will leave positive feedback for you.

The outcome will be that for about $20.00 (10 x $1.00 purchases plus say $10.00 p&p charges) you will have gained some eBay history and more importantly some eBay ‘trust’!

This is a fantastic way to instantly give your eBay seller account a boost and set you up on the successful path to selling crafts on eBay.

To your online success!

Steve